Seeqest is a platform created to bring transparency to pension fund investment strategies.
Insight: Approximately 70% of the Swedish stock market – about 3,000 billion SEK – is managed by institutional investors. While public awareness and engagement in environmental issues is high, awareness of how pension funds are invested remains very low.
An Ipsos survey, combined with research into actual pension fund investments, revealed a significant disconnect between the values of pension savers and how their money is being invested.
Seeqest is an app designed to close this gap. It helps individuals identify unwanted investments and ensure their savings align with their personal values.
Co founding, brand- & product strategy development, vision- and mission statement, corporate identity, UX/UI, communication concept, and product strategy.
Client: Seeqest
Agency: Brandvisory / Seeqest
