Every Christmas, the Swedish department store Nordiska Kompaniet unveils its annual window display exhibition on Hamngatan in Stockholm. This beloved tradition draws crowds eager to experience the festive reveal.
Insight: The annual unveiling is often considered the official start of Christmas in the city — so naturally, a Christmas machine must be hidden somewhere beneath the department store, waiting each year for the date it is activated.
Concept development, and art direction.
Client: Nordiska Kompaniet
Agency: Cole, Russel & Pryce
Photography: Åsa Tällgård
Set design & retouch: Fido Film
Awards: Nominering Guldägget
