Every Christmas, the Swedish department store Nordiska Kompaniet unveils its annual window display exhibition on Hamngatan in Stockholm. This beloved tradition draws crowds eager to experience the festive reveal.
Insight: The annual unveiling is often considered the official start of Christmas in the city — so naturally, a Christmas machine should be hidden beneath the department store.
Art Direction and concept development, christmas campaign print ad.
Client: Nordiska Kompaniet
Agency: Cole, Russel & Pryce
Photography: Åsa Tällgård
Set design & retouch: Fido Film
Awards: Nominering Guldägget
