Jupiter / Jupiters Moderna

A/W campaign and event for Jupiter male fashion stores. To promote the items of the season we decided to create an authentic auction inspired by Sotheby’s and Bukowskis, even using Bukowskis head auctioneer at the time. Every item was treated as an auction object and was subject to bidding. Inspired by the concept, a few of the brands threw in a selection of highly rare items as well, such as the Special 20th Anniversary version of the 1000 M Goggle Jacket by C.P. Company.

Client: Jupiter
Agency: Locomotiv
Photography: Michael Schulz & David Axelsson