Absolut Vodka / Absolut Mix

Bottle design and global campaign initiative for Absolut Vodka Limited Edition.

Inspired by the six colour rainbow of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colours to overlap in distinct ways when viewed from different angles. This intersecting effect symbolises the connection that is created when various unique individuals mix together.

Client: Absolut Vodka
Agency: Satumaa Family Business / Drama Queen

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To support the launch of this limited edition, Absolut Mixr was developed. A web-app that aims to inspire #AbsolutNights at home, allowing people and music to mix together in new ways. Created in collaboration with Spotify, Absolut Mixr allows a group of friends to connect their Spotify accounts together, automatically mixing-up playlists for any occasion, based on everyone's favorite tunes.
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To celebrate the launch of Absolut Mix, Absolut partnered with Stonewall and collaborated with a variety of artists for the 2016 London Pride. These one-off, only editions was auctioned off via Givergy with all proceeds going directly to support the UK’s leading LGBT equality charity Stonewall.
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Lennart Wejdmark / +46703750414