Kalúa / A New Degree of Kahúa

Kahlúa, the coffee-flavored liqueur from Veracruz, Mexico, has been delighting fans since 1936. Enjoyed hot, cold, straight, or in cocktails, it has a devoted following. To boost holiday sales and inspire creativity, the brand introduced a shaker with an integrated thermos function, styled after a coffee bean, and included it with every bottle. The accessory encouraged both hot and cold cocktail creations. The promotion was so successful that Kahlúa repeated it the following year in a fresh colorway.

Concept and design development.


Client: Kahlúa / Pernod Ricard
Agency: Workshop
Illustrator: Dan Berglund