Two furry characters coming together
Challenge
Production companies often position themselves around abstract notions of creativity or craft, which can overlook the collaborative dynamics that actually shape creative work.
Art & Bob itself was formed through the merger of two established companies. Combined with the dog-filled atmosphere of the office, this suggested a metaphor grounded in the classic storytelling buddy archetype, where contrasting personalities form a complementary partnership.
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Solution
The identity centers on a symbolic mark showing two dogs within a single silhouette. A large dog forms the outer shape, while a smaller dog appears within its negative space. The relationship between the two figures reflects the idea of complementary partners, referencing both the company’s founding merger and the collaborative nature of creative production.
Outcome
The identity provides Art & Bob with a symbol that references both the company’s origins and its collaborative working culture. The construction allows the mark to function consistently across applications while reinforcing the partnership concept.
Role
Conceptual framing and brand identity development.
Client: Art & Bob
Agency: Brandvisory
