Transforming an office to a live venue
Challenge
For Zound Industries, music is more than product functionality — it is the core of the brand’s identity. Rather than treating music as a message communicated through campaigns, the ambition was to make it a living, operational part of the organization itself.
How can a sound-centric brand become a truly active participant in music culture — not as a passive commentator or sponsor — but as an organization that embodies and lives music at every level?
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Solution
We designed Zound Stage as a permanent infrastructure within Zound Industries’ head office:
Space: a purpose-built live music venue physically embedded in everyday workspaces
Culture: a curated programme of emerging and established artists, ensuring relevance and credibility
Organization: live music integrated into routines, internal events, product cycles and community engagement
Brand: an ongoing physical manifestation of Zound’s promise “to bring life to sound” — not only in communication, but in lived experience.
Rather than a one-off activation, Zound Stage became a long-term system that evolved into Marshall Stage after Zound and Marshall merged, extending the platform’s scope and impact.
Outcome
Zound Stage grew into a vibrant, ongoing performance hub hosting a diverse range of artists — from Swedish Tiger Sound and Los Bitchos to Slow Gold and Gallus — making music an active force in the company’s internal ecosystem.
Role
Creative direction, concept development, and spatial integration.
Client: Zound Industries
Agency: Zound Industries
Design collaboration: Calle Elf
Photo: Martin Nagi & Calle Elf
