Bio.se is an initiative established by Biografcentralen to highlight and empower smaller independent Swedish cinemas.
The messaging ”Biodiversitet” is a play on words (cinema in Swedish = bio), and a metaphor of the perspective that the film world thrives when many types of cinemas and films coexist — not just big cookie cutter chains.
Brand strategy, corporate identity, messaging and campaign concept.
Client: Bio.se
Agency: Brandvisory / Jens Soneryd
Web- & app development: Cybercom
