On the last day before the general election, as a final push, we decided to show voters how their vote could truly make an impact. This was based on the insight that as many as 15% of voters remained undecided up until that point.
Our solution was a full-spread campaign ad created in collaboration with renowned paper artist Su Blackwell, who brought the voting bills to life through her intricate sculptures.
That year (2010), Miljöpartiet achieved their best result to date, receiving 7.34% of the votes — a 40.1% increase compared to 2006.
Concept development and art direction.
Client: Miljöpartiet
Agency: Locomotiv
Artist: Su Blackwell
