Absolut Vodka / Absolut Mix

Bottle design and global campaign initiative for Absolut Vodka Limited Edition.

Inspired by the six colour rainbow of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colours to overlap in distinct ways when viewed from different angles. This intersecting effect symbolises the connection that is created when various unique individuals mix together.

Client: Absolut Vodka
Agency: Satumaa Family Business / Drama Queen