Absolut Vodka / Absolut Facet

Bottle design and global campaign initiative for Absolut Vodka Limited Edition.

Absolut Facet, is a manifestation of how – through unexpected turn of events – the best nights seem to happen out of the blue. The round edges of the bottle have been cut into like a gem, creating a number of facets reflecting the light in unique ways symbolizing the many directions a night out can take you.

The global launch of the approximately 2.5 million Absolut Facet bottles was held in Amsterdam, in collaboration with the Amsterdam Dance Event.

Client: Absolut Vodka
Agency: Satumaa Family Business / Drama Queen
Glass producer: Ardagh Group
Awards: Winner, Luxury Packaging Awards